Companies test their products on animals to prove that they meet safety standards. There is no such thing as painless animal testing. These tests torture and distress poor animals. It is important to support brands that are trying to make a difference by not testing on animals. Any brand can claim that they are ‘cruelty-free’ or ‘not tested on animals’, and can place a bunny image on their product. Make sure there is a verified logo from a cruelty-free organization like People for the Ethical Treatment of Animals (PETA) or Leaping Bunny.
Cosmetics and personal care products do not need to perform animal testing because there are plenty of effective ingredients that are known to be safe. Cruelty-free products are healthier by not using harmful chemicals and use natural ingredients. Companies can use cell-based tests known as in-vitro methods and computer models to deliver human-related results at a cheaper cost than animal tests. With the science, research, and technology we have today there is no need to continue to test on animals.
People are aware that animal testing is being done yet still buy these products anyway. It can be easier to stick to the brands you are familiar with and buy the products that are on sale and cheaper in stores. There are still some makeup brands that are not cruelty-free but many are trying to switch to being cruelty-free. For some people changing their purchasing habits is not easy and can take time. We recommend Bare Minerals and Tarte that are popular cruelty-free makeup brands.
By supporting cruelty-free companies, you are sending a message that animal testing is wrong and are contributing to create change. Organizations like Cruelty Free International and PETA work to help end animal experiments worldwide. Anyone can donate to help support their work
At Absolute Green all our products are cruelty-free. You can learn more about our ingredients and certifications on our website https://myabsolutegreen.com/pages/ingredients. We encourage you to help make a difference by supporting cruelty-free brands like Absolute Green!